In the ever-changing landscape of startup companies, having a Chief Advertising Officer (CMO) can make all the distinction. A competent CMO brings invaluable knowledge to the table, from defining the company's identification to driving consistent growth. We will certainly take a look at the relevance of a CMO in a start-up, including their role, be… Read More


The power of calculated advertising in tech start-ups can not be overstated. Take, as an example, the sensational journey of Slack, a renowned work environment communication unicorn that improved its marketing narrative to burglarize the business software program market.During its very early days, Slack encountered considerable obstacles in establi… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More